Latest Articles
Recent posts and working notes, in the order they were published.
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What Makes a Photograph Useful in a Travel Guide?
Travel guide photography should do more than look attractive. The most useful images help readers understand a destination, compare options, judge conditions and know what to expect — even when the strongest editorial choice is not the most visually impressive photograph.
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Why the Best Photograph Isn’t Always the Right One
Selecting images for an article requires more than choosing the most attractive photograph. This real-world Karon Beach example shows how relevance, context, purpose and reader needs can make a less visually impressive photograph the stronger editorial choice for published content.
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Image Selection Mistakes in Marketing Teams
Marketing teams often choose images based on appearance rather than communication. This article explores the most common image selection mistakes and explains how better decision frameworks lead to stronger visual choices.
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Choosing Between Two Good Photos: What Actually Matters
Choosing between two photos can be surprisingly difficult when both images look strong. This article explains how to evaluate photographs based on the role they play on a page rather than visual preference.
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The Hidden Cost of Indecision in Image Selection
Indecision in image selection rarely looks like a mistake, but it quietly weakens visual communication. When teams hesitate, they often choose safe, generic images that add little meaning to a page. Understanding why decisions stall helps teams choose photographs more clearly and maintain stronger visual standards.
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Why “Safe” Images Quietly Weaken Brands
Safe images feel responsible, but they quietly weaken brands. When imagery avoids specificity, it removes the signals that help audiences understand and remember a company. This article explores why teams default to safe visual choices and how clearer, more purposeful images strengthen communication.
